Business Strategy for Creatives: How to Sell Your Art Online

Begin by learning about artist Katy Alcock and how she combined her interests and expertise to start a business selling her art work online. She shares her background as a designer, what inspires her, and how she found her niche.

Learn about the importance of knowing your product inside out. Katy guides you through what is needed to build a brand identity, and how to understand your audience. Then, see how to create clear objectives for your business and strategies for selling your work online.

Explore ways to advertise a product collection on social media and online marketplaces by understanding brand consistency and learning the best practices for promoting it across different platforms. Katy teaches you about licensing your work as another medium for income and practical tips on how to stay on track with your business objectives.

Gain an understanding of the value of customer experience, insight into production and packaging processes, and how not to lose sight of what you love doing. Develop your own business strategy through a series of objectives and how to implement them.