Business Intelligence and Competitive Analysis

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Course overview

Provider
Coursera
Course type
Free online course
Level
Beginner
Deadline
Flexible
Duration
10 hours
Certificate
Paid Certificate Available
Course author
Yao Zhao
  • Industry analysis: the market potential, risk and competition intensity, value chain analysis.

  • Competition positioning: where does the company stand in the competitive landscape? Abnormalities and alarms.

  • Enterprise diagnosis: competitive strengths and weaknesses, performance drivers and levers, the key problems and causes.

Description

By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around.Addressing the challenge faced by AAL may well be a large-scale management consulting project. To start, business intelligence and competitive analysis (or competitive intelligence for short) is required to discover the problems and opportunities for the company which lay the foundation for the turning-around strategies. In this course, you will gain the knowledge and skills to combine data, analytics models and visualization tools for effective and efficient competitive intelligence. Upon completion of the course, you should be able to conduct competitive intelligence on companies of your choice as a management consultant. Note: To gain hands-on experiences in competitive intelligence via data analytics, you need to get into action. To this end, this course utilizes an external website (free) for you to practice the skills learned.
Business Intelligence and Competitive Analysis
  • English language

  • Recommended provider

  • Certificate available