Business Futures: Understanding Omni-channel Retailing and Supply Chains

We no longer only buy products or experience services in physical spaces. We now often buy in-store and online using a laptop, a phone and even a watch. This course demystifies the omnichannel experience, and explores how omnichannel retail and supply chains have changed the production and consumption experience for both enterprises and consumers.

We trace the evolution of the retail purchase from physical acts or transactions through to multi-channel online purchasing. Today’s technology-driven virtual and physical worlds enable transactions anytime anywhere and to anyone. We will explore how the omnichannel world differs from multichannel retailing, and how businesses can adopt omnichannel approaches to the production of goods and services.

While omnichannel retailing has the potential to deliver unparalleled consumer experience and convenience, it poses a risk for those on the supply side unless they understand the landscape and the demands on traditional marketing and supply chain logistics.

Academics and educators in the fields of supply chain and logistics will lead you through the exciting world of omni-channels and what it might mean for the future of retail.