Business Design: From Idea to Action Plan

Start the course by getting to know Pablo Lascurain. He talks about his career and what steps he took to become an entrepreneur. He also shares some of the things that helped him change how he asked and answered questions.

All business endeavors begin with an idea. Learn that the key to success lies not so much in whether the idea is good or not, but whether it's feasible and aligned with your core values. This is the way forward when creating a product or service. Also take a look at the role of competence before discovering that you don't choose your market, you design it. Then, reflect on your value proposition and build your manifesto.

Now focus on making your project a reality. Start by defining your business and financial models. Pablo shares one particular method for establishing pricing, projections, and needs, without needing to be an expert in numbers. He also talks about some of the characters that appear along the way: business partners, teams, investors, etc.

It's time get your business off the ground running! What will you be doing? How will you do it? Delve into these questions and more, in the form of a deck–a document used to collect all your ideas and the details to date. Finish up by discovering the secrets to a great pitch.