Building Response Models in R
Updated on
Course overview
- Provider
- Datacamp
- Course type
- Free trial availiable
- Deadline
- Flexible
- Duration
- 4 hours
- Certificate
- Available on completion
- Course author
- DataCamp
Description
Learn to build simple models of market response to increase the effectiveness of your marketing plans.
Almost every company collects digital information as part of their marketing campaigns and uses it to improve their marketing tactics. Data scientists are often tasked with using this information to develop statistical models that enable marketing professionals to see if their actions are paying off. In this course, you will learn how to uncover patterns of marketing actions and customer reactions by building simple models of market response. In particular, you will learn how to quantify the impact of marketing variables, such as price and different promotional tactics, using aggregate sales and individual-level choice data.
Similar courses
-
Flexible deadline
-
18 hours
-
Certificate
-
Flexible deadline
-
12 hours
-
Certificate
-
Flexible deadline
-
48 hours
-
Certificate
-
English language
-
Recommended provider
-
Certificate available