Building a Personal Brand on Instagram

Start your course by getting to know your teacher, Vix Meldrew. Learn about some of her influences, including her favorite profiles, books, and podcasts, and then briefly go through the content that is covered in this course.

In the second unit, learn how to transmit your brand visuals, vision, and voice through your Instagram profile. Determine what you are offering your followers and who your ideal followers should be. Then, discover the power of niches and learn how to become the go-to person within your online community.

Vix walks you through how to give your Instagram account a makeover so that your vision is communicated through your visual branding. She also shows you how to research your ideal audience and communicate with followers via content, captions, and Stories.

Discover what content pillars are, why they are so useful for building your brand, and how to showcase topics you love to share. See the pros and cons of each format offered on Instagram, including grids, Stories, Live, Reels, and IGTV. Then, connect your pillars with the available Instagram formats to formulate a content plan.

Finally, put your plan into action and start engaging with your new and current audiences. With the help of Vix, learn how to write appealing captions and create captivating stories. Conclude the course by seeing her top tricks and tips for finding and saving the most relevant hashtags.