Branding in Three Times: Brief, Concept and Visual Creation
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Course overview
- Provider
- Domestika
- Course type
- Paid course
- Level
- Beginner
- Deadline
- Flexible
- Duration
- 4 hours
- Lessons
- 15 lessons
- Certificate
- Available on completion
- Course author
- Estudio Yeyé
-
In this course, Orlando Portillo, creative director and founder of Estudio Yeyé, will guide you through the universe of branding, exploring different dimensions to shape a brand paying attention not only to the visual aspect, but also to its meaning.
Taking the development of a branding project for a restaurant as an excuse, you will learn to cook all the ingredients that make up the identity of a brand and season them with great doses of passion following the methodology and way of work of Estudio Yeyé, so that the result is a real success outside and inside the kitchen.
Description
You will start knowing the professional career and the work of Estudio Yeyé and you will discover why they have specialized in branding for restaurants. You will also deepen your influences, knowing what feeds your creative spirit.
Next, Orlando Portillo will show you how to interpret a brief, decoding the identity and the needs of the client to transform them into attractive ideas.
It will be then when you have the necessary ingredients to put your hands in the dough and start to build a visual code that will serve as a guide when it comes to shaping your project.
Finally, Orlando Portillo will give you the guidelines to present your project correctly and have a delicious appearance.
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