Branding for Restaurants

You will start the course knowing Arutza, his passion for design, lettering and branding in general. You will discover why he likes to work with restaurants and gastronomic brands and you will know his influences.

Arutza will teach you his branding methodology, the 'mise en place', where he defines three key steps to carry out his recipe: the dialogue with the client, the research of the restaurant and the creation of the first sketch. After this process, you will have all the ingredients to be able to prepare the dish, which in this case, is to design the identity of a restaurant.

Time to light the fire! You will elaborate the logo and the menu of the restaurant; first you will make a selection of typographies, you will create the structure of the logo and you will carry out tests until you achieve the perfect result. You will learn to make several applications of it, maintaining a coherence between them, and then work on the menu design.

Finally, Arutza will show you how to make an infallible presentation of your proposal to a client, from the structure to the content and voilà! You will have your first branding project for a restaurant ready to present.