Branding Design for Mock-ups from Scratch

To start the course, Jorge Espinoza talks about his graphic design experience and how mock-ups have become an essential tool in his work. He also shares some of his main influences from the past few years.

Discover the importance of mock-ups for presenting your work. Then, look for visual resource materials, identify the main brand attributes for your final project, and prepare the canvas, bearing in mind which of these attributes you want to highlight in your presentation.

Define 10 scenarios in which to visualize your project and create your own mock-ups using different techniques and levels of difficulty. Create some visualizations by working on downloadable mock-ups and others by experimenting with highlights, shadows, volumes, textures, layers, and blending modes.

Jorge teaches you how to present your projects, whether they're for a client or for online platforms. He also gives you some tips on choosing the best mock-ups, both paid and free of charge, and shows you the mock-up banks he uses most in his work.