Branding Basics for Social Media Marketing

Are you creating tons of content for social media but are still not getting the type of engagement and return for your efforts? You can create all the content in the world, but if you don’t clearly establish and define your brand, then your message will get lost. While having a great brand is not unique to social media, it is where most small businesses struggle in their marketing efforts.

Identifying and establishing your brand is the foundation to a successful social media marketing strategy. Having a strong brand on social media will allow you to develop deep and lasting relationships with your customers. And by doing the branding work upfront you will have a consistent voice across all the different ways you communicate with your customers.

Join The People’s Shark and CEO of Fubu, Daymond John and the CEO of his consulting agency, Ted Kingsbury as they teach you:

• The fundamental of branding
• How to identify your ideal audience
• How to optimize your brand on each social media platform

Daymond John is the CEO and founder of FUBU, the iconic global lifestyle brand that went on to have more than $6 billion in sales. A New York Times Bestselling author, Daymond is one of the original cast members of two-time Emmy Award winning series, Shark Tank, which airs Friday nights on ABC. In 2015, Daymond was named a Presidential Ambassador for Global Entrepreneurship and has joined the President and his staff at summits in Kenya and Cuba.

This past January, The Power of Broke was released and became an instant New York Times Bestseller. The Power of Broke takes readers behind the scenes with country’s most celebrated entrepreneurs to show how starting a business from broke forces you to think more creatively, use your resources more efficiently, connect with your customers more authentically and market your ideas more imaginatively.

Daymond continues to serve as CEO of the marketing firm Shark Branding which specializes in brand strategies, brand development, artist relations and marketing. He continues to anchor the company’s celebrity brand management division where he has worked with superstars such as Muhammad Ali, the Kardashians, Pitbull, Idris Elba, Lennox Lewis, Stan Lee and more.