Branding and Visual Identity for Fashion Brands

Start by getting to know Tomás Salazar a little better as he tells you about his professional career as a graphic designer and brand identity creator. Then, discover his main influences in the world of art and design.

Learn about the importance of graphic design in fashion, as well as the differences between brand, branding, and visual identity. Discover the keys to creating a good logo.

Get down to work creating your brand from scratch. Start by making a brief that will help you develop a global concept, a mood board, and the graphic path that your project will follow.

Develop the logo. First, navigate through a typographic guide to help you choose the style that best suits you. Then, understand the importance of the structure, the composition, and work on different versions of it. Define the secondary graphic elements that will accompany your brand: lines, shapes, and illustrations, among others.

Finally, place your logo on different media: gift cards, labels, layouts for social media, and a lookbook. As a finishing touch, prepare a basic manual to present your brand and make your branding project a success.