Branding and Packaging for Craft Beer

You will begin knowing the philosophy of Sideral, a study dedicated to the market of organic products, with a strong social conscience, as well as some of its most outstanding works.

Later you will be able to enter into the conceptualization phase of the product (a craft beer brand). To do this, you will carry out an exhaustive analysis of the market and investigate the different types of beer that exist and their advantages. Once the concept is defined, you will live it and collect first-hand information that will later serve as the basis for your design.

Next, you will create the beer label by choosing the visual elements and the appropriate typeface to your idea. You will learn to adjust the image to the body of the bottle, as well as important information about the adaptation of the design to the physical product, its final impression and you will create mockups for the different versions of the container.

Finally, you will carry out a professional product shooting with a low budget and prepare a sales presentation that leaves no words to partners, clients or future investors.