Branding 101: The Complete Toolkit

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Course overview

Provider
CreativeLive
Course type
Paid course
Deadline
Flexible
Duration
2 hours
Lessons
9 lessons
Course author
Danielle McWaters
  • 9 Video lessons in HD
  • 2h 34m of class content
  • Exclusive bonus content
  • Lifetime access, anywhere, anytime
  • Streaming access on desktop and mobile browsers
  • Download and offline access with class purchase
  • Offline sync with our iPhone & iPad apps
  • 100% satisfaction guarantee

Description

 

What does it take to create a successful brand? A strong, clear message and visual consistency is what builds trust, and this course will help you define this. Danielle runs her own successful design studio, specializing in branding. 

She’ll guide you through the process of branding your business from start to finish, including how to:

  • Establish a point of view through tone, messaging and voice 
  • Define your vision, core values and how you position yourself in the market 
  • Create a visual style guide that provides a reference for color, typography, and image styling
This class will teach you how to effectively articulate and communicate your brand to your audience visually, creating cohesion through every touch-point. From how you talk about yourself, to what typeface you use, creating cohesion and clarity builds trust. Position your brand to stand out from the crowd!

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