Branded Content and Content Curation for your Personal Brand

You will start discovering what branded content is and how this strategy was born. You will know what its advantages are, what formats are the ideals and the best way to create good content.

Carla will explain the branded content from the perspective of a real case, that of the San Miguel beer brand and will tell you about other success stories. Each social network is a world and will tell you how to create content taking into account the particularities of each one of them.

Eva will explain what content curation is, its origin and its importance within the current information landscape. From different examples, it will show you the different phases and tools necessary to manage your content strategy.

Then you will learn to unify both disciplines and how this can help you to position your personal brand through social networks.

You will analyze the case of the movie The Corpse of Ana Fritz and you will discover what you must do and the mistakes you should not make (and how to solve them) when putting your personal strategy into action.