Brand Voice Strategy: Developing Tone and Personality

Begin by learning about Natasha’s creative journey to becoming Pinterest’s Director of Brand Voice, as she recounts a career spent working with some of the world’s leading artists and brands. Learn about some of the influences that have shaped Natasha, and how storytelling has always been at the heart of what she does.

Natasha then helps you understand what a brand voice is by defining the term, highlighting its benefits, and showing you some well-known examples. Learn how to conduct a SWOT analysis to gain a deeper knowledge of your brand, before Natasha shows you some techniques to research and better understand your audience.

Discover how to create a set of guiding principles that shape and define a brand voice strategy. Develop your brand’s personality further by defining the traits that make it distinctive. Natasha then reveals how to adjust a brand voice for different situations and create a set of detailed style guidelines.

Write and format a brand voice playbook by studying some of Natasha’s examples, then understand how to infuse your brand voice into all of your marketing and communications. Learn why a brand voice should evolve over time, and how to manage it. Natasha then draws upon her experience working with R&B artists, to show you how to develop a distinctive voice for a personal brand.