Brand Strategy on Instagram

Julieta opens the course by introducing herself and tells you about her professional career, her experience on Instagram, and her project Design Junkie. She also shares her main influences and sources of inspiration.

Begin with basic concepts and find out why Instagram is so important and how you can use it professionally to create an authentic and relevant brand.

Define who you are and your brand’s positioning using the tools that Julieta shows you. Establish your brand's purpose, your target audience, brand values and personality, the added value you offer your customers, and your business model. Then, set the goals you want to achieve on Instagram.

Learn how to write an attractive description that complements your profile picture–your bio is the first point of contact with your target audience.

Explore the concept of storytelling and why it’s key to promoting your brand, and see how to create engaging conversations on your feed and reinforce them with inspiring photos. Julieta then shows you the app she uses to get the best filters along with other useful tools.

Next, discover how to use Instagram Stories to connect with your audience. Juliet shares some tips on how to get the most out of this feature and helps you understand your statistics so you can make better decisions.

Find ways to make life easier with a series of apps you can use to manage, schedule, and measure the results of your posts.

Finally, learn how to find your target, attract more followers organically, and earn their loyalty. Once you are satisfied with your account, invest in Instagram promotions to increase the reach of your content and quickly boost the number of followers you have.