Brand Strategy and Communication

Communication within the digital landscape is core to the success of any business, but the variety of channels means that managing this can be complex.

This three-week course from Ravensbourne University and Moving Brands will introduce you to the thinking frameworks that an award-winning, international design agency like Moving Brands uses to create coherent and compelling brand stories.

Before creating comms around a brand, you need to ask some key questions. These questions are designed to act as a framework that informs your brand communication.

During this course, you’ll learn how to plan communication that is ‘alive to change’ but also coherent in its articulation of value and purpose. You’ll think about the what, how, and why of a brand, using Apple as an example of great brand propositions and brand stories.

A brand’s visual language and tone of voice are key building blocks of its identity and help convey the brand message.

You’ll dive into the different aspects of visual language, such as typographic design, layout and composition, and iconography, as well as how brands shape a tone of voice through using language that aligns with their proposition.

Using top brands like Brewdog and case studies from Moving Brands, you’ll assess the strategic process for building a brand’s visual language and tone of voice.

As technology has evolved it has brought with it new and different opportunities to interact with consumers and create brand experiences.

This course will take you through the process of creating brand experiences that not only enhance brand communication but also tie back to the brand proposition.