Brand Storytelling: Learn to Stand Out

Guillaume Lamarre starts by explaining what storytelling is and why it is such a powerful and dynamic tool. From Steven Pressfield to Stanley Kubrick and Rolling Stone magazine, discover all the great storytellers who have inspired him.

Then look at how to gather information and understand your client's needs. To go one step further, Guillaume applies his method to the specific case of Sotonye Odugbemi, founder of the brand Daughters of Botany. Now you've got all the skills to write a brief and showcase the brand message thanks to the "value proposition" and "business problem" concepts.

Next, learn to consider the different stages of the creative process of storytelling and discover that the secret to a successful narrative is all in the intrigue, conflict, and convincing characters.

Now it's your turn! Organize all the information you've gathered to concisely weave a brand's story by asking yourself all the right questions.

Guillaume finishes up by sharing his tips for reviewing other people's work as well as your own. As an added bonus, he reveals five secrets to make your story even more memorable.