Brand Partnership Strategy for Creatives

Meet Luis, learn about his professional background and how he started building bridges between talents and brands. Discover his sources of inspiration and see how his influences help him stay creative.

Get a historical overview of the evolution of brand partnerships for artists and explore how today’s online world has boosted these opportunities. See examples of collaboration between artists and brands, before exploring the key points that both parties need to take into consideration when working on a new brand partnership opportunity. Get to know an artist with Luis, hear his story, and understand his process for developing collaborations and partnerships.

Work on a case study, as you meet another artist and learn about their strategy to serve as inspiration for your own project. Use the answers that the artist provides to start designing your strategy using Luis’ 5 steps. Go over a series of references and examples to help you organize your information and present your work.

Discover how to build connections through networking and understand how the industry works. Learn how to organize your contacts and opportunities, before identifying the challenges that may arise. To finish the course, look at some strategic online and offline approaches to starting a conversation with your contacts.