Brand Innovation for Startups

Meet designer and creative director Max Bosio and hear about his professional background and how he got started in the world of branding and design. See some of his biggest influences, from architecture to music, and how they have inspired his work over the years.

Next, Max explains the concept of brand innovation and how, when properly executed, you can create a unique start-up that stands out from the crowd. He also walks you through the brand innovation process to show you how to build a rich and recognizable identity.

Learn how to develop a brand concept and accompanying strategy by examining a brief and a case study. After analyzing the concepts of brand narrative and personality, define each one and start outlining your final project.

Max teaches you an effective strategy for capturing the essence of your brand in a unique and memorable name for your start-up. Then, apply everything you've learned so far to design the visual identity for your brand, a key component to its success.

To tie everything together, compile each piece of your project to create a brand ecosystem. Finish the course by writing the brand guidelines–a rule book that establishes how you present and communicate your start-up company.