Brand Identity Design

Start the course by getting to know more about The Negra studio, some of their achievements so far, and the influences that have helped them build their design vision.

Learn all about building an identity system, see the importance of a good concept, and identify the ways in which a brand needs to resonate with its audience.

Begin the project by investigating and understanding the brand (or character) you will be working on, in order to communicate it effectively. See some techniques to find good concepts to work with.

Once you have found your concept, start your graphical exploration process by creating a mood board with references and graphic resources. Start designing your visual language, isolating graphical and morphological elements, defining the rules to generate cohesive elements in your graphical identity.

Move onto the logo design, by following the rules of a graphic system, while ensuring that it stands out from the rest. Edit all the elements created for your identity: work on the color palette for the brand and select the typographies.

Develop the components of your identity system to communicate the launch of your brand, going a step further from the traditional formats, with a focus on social media. The Negra will give you advice for your day to day to come up with content for communication.