Brand Design with Grids

First you will know the work of Christian, who will also tell you about the artists and designers who are and have been, a great influence for him.

Then, you will immerse yourself in their work methodology to design a high performance brand that can be adapted to all types of supports and materials. Christian will talk about the taxonomy of the brands and will explain the method they use in Kimbal to solve the problems presented by this type of project.

You will study the dimensions of communication, which will be of great help to evaluate the quality of a brand design.

Once you have defined the idea and you have captured it in a moodboad, you will make the first sketches. You will design the reticle so that your identity meets the golden proportions and, finally, you will vectorize it.

Finally, you will select the chromatic range more in line with the brand; you will choose typography and, through mockups, you will see how your identity works on different media. All this with the purpose of making the final brand presentation for your client.