Brand Design: Create an Innovative Concept

Meet Andrea Castillo and Jimena Mendoza, the founders of Wikka, who explain what drove them to create their own studio. They also talk about their professional background, share some of their favorite projects, and show you their biggest artistic influences.

Start with some basics concepts and learn how to differentiate between a rational creative process and an intuitive one. Discover some techniques you can use to spark your creativity and analyze the different factors involved in creating a brand with a fresh style.

In the next unit, explore each step of the brand creation process, including your first meeting with the client, the brief, and the research that goes into developing the main concept. Cover key concepts of brand naming and learn how to create a mood board to define the graphic style for your identity.

Then it's time to start sketching and designing the visual aspect of your brand by experimenting with color, fonts, and graphics. Once you have several proposals, Andrea and Jimena give you some tips on how to select which ones to present to the client.

Add the final touches to your project to give your brand a fresh style and prepare a presentation for your clients. Andrea and Jimena wrap up the course with some advice on how to add it to your portfolio and showcase a unique, creative piece.