Blogging 101: Tone, Branding, and Strategy

Start by getting to know Emma, an award-winning blogger, writer, interior stylist, and digital marketing specialist. Hear her story about how she got into the sector and learn about her varied background and influences.

Dive into the basics of blogging and its importance when growing your audience. Identify your niche and your brand ethos before learning about domain authority, SEO, and keywords. Learn how to choose which platform is best for you by analyzing the pros and cons of each website.

Now the fun begins! Discover how to create a visual identity and a blog layout that stands out. Emma guides you step-by-step through the design process using Wordpress and ShowIt as examples. Define the tone of your writing style and learn Emma’s top copywriting tips. Then, learn how to take quality photographs for your blog and create an editorial content calendar.

Learn how to effectively promote each social media platform. Explore how to create a professional newsletter and create an effective PR strategy by analyzing other successful business websites. Build a community around your blog by learning how to reach out and connect with your target audience. Wrap up by learning how to analyze and improve your blog’s performance.