Basic Principles of SEO

You will start this course knowing Natzir and his professional career. You'll see the professionals he admires most, in addition to his main sources of information, from blogs to books about SEO.

Afterwards, you will enter the world of SEO completely. You will learn what it is, why it is important and how a search engine like Google works.

To create SEO content, you must know what are keywords or keywords , their importance, the different types that exist and how to find them. Next, Natzir will give you a basic introduction to the HTML language, which will help you create and optimize your page or blog for search engines.

You will see what quality content is for Google and what practices you should avoid so that your website does not disappear in this search engine.

You will learn to measure the success of your SEO actions with different tools and you will discover the most important metrics to measure the evolution of an online business in the search engines. Natzir will tell you exactly what you should measure and how you should do it.

Finally, you will discover some important elements that you can apply on your website to achieve a good impact on your SEO strategy.