Authentic Personal Branding: Develop Your Freelance Career

Meet your teacher Alli Koch. Discover how she went from business major to freelance artist, author, and entrepreneur, before exploring her sources of inspiration.

Discover what being top of mind means and how important it is for freelancers. See how showing your personality and who you are outside of what you create is essential when building your brand. Define your style and target audience to understand what you want to be top of mind for. Explore how to find your purpose by delving into a series of exercises that Alli suggests. Then, learn how to stay true to who you are and showcase your expertise.

Learn about the benefits of creating in your style and the challenges you may face. Work on how to build multiple streams of income, starting with how to create a mock-up of your work on your iPad or computer to share with potential clients. Learn to engage your audience with a content strategy in line with your personality on social media. Then, put together all the information you’ve gathered so far into a pitch deck, ready to send to potential clients.

Experiment with ways of selling that feel natural to you, using Alli’s expert techniques to make sure you stay true to your personality while promoting your brand or service. To finish, learn how to build your audience on social media by connecting with your followers to create your “networking cheer squad”–as Alli puts it.