Artificial Intelligence in Marketing

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Course overview

Provider
Coursera
Course type
Free online course
Level
Beginner
Deadline
Flexible
Duration
11 hours
Certificate
Paid Certificate Available
Course author
Rajkumar Venkatesan
  • How to use data-driven AI to improve customer engagement

  • How to develop networked business models and leverage network effects

  • How to build a sustainable competitive advantage from data gathered on digital platforms

  • How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers

Description

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing. You will examine three key forces that enable AI in marketing strategies - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. You will see real world examples of successful companies like Ford, Netflix, and the Washington Post using AI to take on the competition in new and creative ways, and hear from experts about how AI is shaping the present and the future in their respective industries. You can learn more about Raj by following his posts on Twitter (@rajkumarvenk) and on LinkedIn: https://www.linkedin.com/in/education-marketing.
Artificial Intelligence in Marketing
  • English language

  • Recommended provider

  • Certificate available