Artificial Intelligence (AI) in Hospitality: Challenges and Business Opportunities

Artificial intelligence (AI) is changing the way businesses operate around the globe. From machine learning to deep learning, AI is creating all multiple new business challenges that any hospitality professional needs to master.

On this course, you’ll discover how AI has the potential to change – and challenge – the hospitality industry. Understand how to grasp the opportunities it presents, including lowering costs, improving customer satisfaction, and innovating front office and housekeeping.

You’ll identify how to distinguish between terms such as artificial intelligence, machine learning, and deep learning.

You’ll get a comprehensive overview of the legal and ethical considerations of AL, and consider customers’ expectations of how digitalisation could change the hotels of the future.

AI has the potential to drive sales and optimise marketing budgets. You’ll assess how this is possible, as well as how it could improve sustainability in the hospitality sector.

You’ll discover the most recent technological innovations in the field, how much they cost, and how they could be applied in hotels. Explore cutting-edge developments in customer experience, front office, housekeeping, and food and beverage provision.

You’ll study hospitality alongside leading hospitality and culinary arts educators at the Swiss Education Group.

Having completed the course, you’ll be trained in the latest cutting-edge developments in technology, ready to bring this new knowledge to bear in your hospitality business.