Art Licensing 101: Build Your Illustration Career

Start by getting to know Allison as she discusses what has shaped her as an illustrator and surface pattern designer. She shares her inspirations, how she began establishing her brand and her experience in the industry. Then get an overview of what to expect from the course.

Allison teaches you about what art licensing is and how it can be used to grow your business. Learn the important terms and definitions, the different ways you can arrive at an agreement with a client, and understand the markets for surface design.

Explore strategies for applying marketplace research to your own work to determine your target market. Then create a moodboard with references based on what you’ve discovered. Allison guides you through the process of designing a repeated pattern, and how to create it in Photoshop. Learn how to make a presentation print to show to potential clients.

Discover the various ways you can promote your work at trade shows, online, and through social media. Get advice on how to present and pitch your designs. Wrap up the course by hearing the best practices for pricing and what to do once you’ve sold them.