Art Direction for your YouTube Channel

You will start by knowing more about the beginnings in the design of Carlos and he will explain to you what his influences have been in the different creative areas.

You will make a brief introduction to the fundamentals of branding and the background of what is known as a graphic packaging for audiovisual media. You will see how the production process of a graphic packaging is and analyze the contact points of a brand. You will see the importance of points such as avatars, header or YouTube thumbnails.

You will acquire a methodology to search and select references for your projects and, through software Pure Ref, manage and classify them in moodboards .

When you have a concept, you must sketch the ideas and pass it to something more tangible. The styleframes or Key Moments will be your allies to begin the design of these pieces.

Then, Carlos will give you some tips to prepare your designs' vectors in Adobe After Effects as well as edit photos right there, quickly and easily. You will define the base elements of your graphic packaging, such as a logo or color palette and then go on to do the styleframes .

You will learn the fundamentals of animation and analyze the work and development of several graphic packages focused on different sectors. You will see how complexity increases, applying photo integration, use of textures or 3D elements, among others.

Finally you will learn to clean the compositions and create renders and prerenders to generate parts faster. In addition, Carlos will teach you two template methods for more efficient production. You will learn to prepare the file to upload it to YouTube with its final screen and take into account everything necessary for its publication.