Applying Data Analytics in Marketing
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Course overview
- Provider
- Coursera
- Course type
- Free online course
- Level
- Intermediate
- Deadline
- Flexible
- Duration
- 12 hours
- Certificate
- Paid Certificate Available
- Course author
- Joseph T. Yun
Description
This course introduces students to customer satisfaction measurement through a wide range of analytical approaches. We will discuss the components of customer satisfaction, major issues in measuring customer satisfaction, statistical methods in analyzing customer satisfaction influence, sentiment analysis with social media data, influence analysis with social media data, and text summarization with social media data. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction.
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