An Introduction to Consumer Neuroscience & Neuromarketing

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Course overview

Provider
Coursera
Course type
Free online course
Level
Beginner
Deadline
Flexible
Duration
26 hours
Certificate
Paid Certificate Available
Course author
Thomas Zoëga Ramsøy

Description

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.

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An Introduction to Consumer Neuroscience & Neuromarketing
  • English language

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