Agile Sprint Planning: Build Effective Advertising Campaigns

Begin the course by getting to know Andre. He shares how he went from studying hotel management to becoming a leading communication specialist, along with the influences which have inspired him along the way.

Dive into what a “sprint” is. Discover the elements involved in creating an agile method and why they are important. Then look at the pros and cons of running a sprint remotely versus in person, and decide which works best for you. Learn how to challenge a brief to make sure it’s strong before agreeing on a prototype that features the core elements of your campaign. Decide on the testing aspect of your campaign, then outline the overall sprint duration.

Prepare for your sprint, starting with the content. Then, learn about the participants needed to run an effective sprint, from clients and experts to consumers and creatives. Decide on a location for your collaborative work and set it up for the main event.

Time to run your sprint! Andre guides you through each day of the process, covering context, ideation, expansion, developing the prototype, testing, and delivering. To finish the course, learn how to organize all the assets you’ve gathered, carry out a debrief with a client and update your methodology for the future.