Advertising Creativity: Take your Ideas to the Next Level

You will start by getting to know Camilo Ruano and Iván Rivera, who will talk about their career, studies and their most relevant experiences. In addition, they will tell you about the importance of having references and influences outside of advertising to nurture your creative work.

You will learn about key processes and documents to start the creative process. You will see what a client brief , an debrief of agency and the role of strategic planning to direct creativity towards a result relevant to the target.

Camilo and Iván will talk to you about creative development and how there is no exact formula to have great ideas. You will learn some basic techniques to think creatively and you will know the concepts of insight , storytelling , storydoing and cultural relevance .

You will see what makes an idea or concept good and you will discover how you can express your creative concept through art direction, copywriting and interaction. Then you will learn the steps to develop the main pieces to show your concept, be it a video case , a board or a presentation.

Finally, Camilo and Iván will give you some key tips to express your idea clearly, with the necessary stimuli and techniques of corporal and verbal expression.