Advanced Content and Social Tactics to Optimize SEO
Updated on
Course overview
- Provider
- Coursera
- Course type
- Free online course
- Level
- Intermediate
- Deadline
- Flexible
- Duration
- 18 hours
- Certificate
- Paid Certificate Available
- Course author
- Eric Enge
-
Use content marketing campaigns to drive higher SEO rankings
Build relationships with influencers to help build your audience
Create influencer relationships and collaborations
Analyze data to see which content gets the most shares
Description
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
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