Advanced Competitive Strategy

4.71

Updated on

Course overview

Provider
Coursera
Course type
Free online course
Level
Mixed
Deadline
Flexible
Duration
12 hours
Certificate
Paid Certificate Available
Course author
Tobias Kretschmer

Description

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy).In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically.
Advanced Competitive Strategy
  • English language

  • Recommended provider

  • Certificate available