A Scientific Approach to Innovation Management

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Course overview

Provider
Coursera
Course type
Free online course
Level
Mixed
Deadline
Flexible
Duration
14 hours
Certificate
Paid Certificate Available
Course author
Alfonso Gambardella

Description

How can innovators understand if their idea is worth developing and pursuing? In this course, we lay out a systematic process to make strategic decisions about innovative product or services that will help entrepreneurs, managers and innovators to avoid common pitfalls. We teach students to assess the feasibility of an innovative idea through problem-framing techniques and rigorous data analysis labelled ‘a scientific approach’. The course is highly interactive and includes exercises and real-world applications. We will also show the implications of a scientific approach to innovation management through a wide range of examples and case studies.
A Scientific Approach to Innovation Management
  • English language

  • Recommended provider

  • Certificate available