Brand Purpose: Marketing Yourself and Building Meaningful Connections

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Course overview

Provider
Futurelearn
Course type
Free trial availiable
Deadline
Flexible
Duration
3 hours
Course author
Prof Jonathan A.J. Wilson

Description

Learn the best practices from branding experts to present your personal brand with confidence, professionalism, and purpose.
Define the purpose of your personal brand

On this three-week course, you’ll learn how to define your brand’s purpose to ensure you feel confident in delivering that all-important first impression.

You’ll start by refining your personal pitch to maximise the short window of opportunity with a connection to make a lasting positive impression that leads to longer-term gains.

You’ll also learn how to identify and connect with people and brands that will help you reach your strategic aims and goals, whether they be work or personal.

Master content creation and strategy

You’ll explore the role of scheduling in content creation as you start to explore creating your own content to match your brand’s purpose.

With this knowledge, you’ll learn how to develop a content strategy that lines up with the core features of your personal brand.

Finalise your style guide to use in the real-world

You’ll refine and finalise a coherent personal brand style guide that you can immediately start using to develop your brand.

This, along with your content strategy and guide to maximising your opportunities, will ensure you finish the course confident in your personal brand identity and with a plan of action for your next steps as a brand.

Brand Purpose: Marketing Yourself and Building Meaningful Connections
  • English language

  • Recommended provider

  • Certificate available